Research is a systematic process that is used to describe, explain, predict or control an observed phenomenon. It can be both inductive, where it analyzes an observed phenomenon and identifies its general principles, structures or underlying processes, or deductive, where hypothesized principles are verified through observations. They have different processes: inductive research develops explanations and deductive research tests the validity of the explanations. The most important aspect of conducting research is not the statistics but the rationale behind the research. What do we want to find out, how do we build arguments about ideas and concepts and what evidence can we use to support our arguments?
There are many toolkits available to help support you in your work: