How a social enterprise uses football and digital media to bring the problems and perceptions of homelessness into play.

Homelessness—one of the world’s most intractable, wicked problems, which is compounded by poor awareness and great stigma—affects millions of people worldwide. Combining an event involving a globally recognised sport—football (soccer)—and an array of digital media tools and techniques, the Homeless World Cup (HWC) offers an innovative, multi-platform model to reimagine homelessness and the perceptions that surround it. The 2017 tournament will take place in Oslo (Aug 29–Sept. 5). It will be the HWC’s 15th edition.