"Social Media in Plain English" is a metaphor-rich explanation of Social Media. The video tells a story of a town that changes as a result of everyone being able to make their own ice cream. The video includes:

- Social Media's role in giving people the power to produce video, music, etc. on the web

- How social media compares to traditional media

- How fans play a role in deciding what should be findable and popular

- The benefits of social media to individuals and organizations