Simcoe County has experienced tremendous growth in recent years. The population expanded by 10.7% between 2001 and 2006, more than twice the national rate and 4.5% higher than the provincial average. During the same period median incomes in Simcoe County increased by 10.9% but continued to fall below the provincial average in nearly all categories. Unemployment currently sits at about 5.5%, lower than both the provincial and national rates. Figures like these can easily mask the ongoing problem of poverty. Despite recent growth, many people continue to struggle to make ends meet. A beleaguered manufacturing sector, the increase in low-paying – often part-time – service sector jobs, and the rising cost of living – for fuel, food, and housing – are acute concerns. This document explores common myths about the standard of living in Simcoe County. What follows is a brief statistical overview intended to throw light on the poverty in our midst.